Sheri Schmelzer a stay-at-home-mom is one of those moms who made millions from a “Why didn’t I think of that?” idea.
In the summer of 2005, Sheri was playing with her kids one day in her basement when they decided to use clay and rhinestones to decorate the holes of their Crocs shoes. Her kids absolutely loved the decorations and began wearing them to school where other kids noticed them and started asking for them.
Sheri realized this could be an excellent business idea. So she along with her husband began a company called Jibbitz creating snap-on charms for Crocs.
They began by running the business out of their basement but after they sent out a press release the orders began pouring in, they realized they had to expand their business.
The Schmelzers outsourced manufacturing abroad and moved their business out of their home to a warehouse in Boulder. About a year and a half from when it all started, in December 2006, Crocs Inc. company bought her business for 20 million dollars!!!
What I find amazing and truly ingenious about her story is that she used an already successful and well-known company to piggy back her product off of. If you can create a product to compliment and already existing market you are pretty much guaranteed success.
This is definitely something to think about when searching for new business ideas! If you look at mail order catalogs, such as Harriet Carter or Taylor’s Gifts you can find many products that piggy back already existing markets. It’s a great place to brainstorm business ideas.
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