Although the idea was not an original one, Kalika Yap discovered a niche to catapult her purse holder business to success.
On a trip to Italy, Kalika the idea for a table top purse holder when she was dining at a fine restaurant and had nowhere to set her purse. One of the proprietors came to her rescue when he gave her a hook to hang her purse on.
Kalika had never seen anything like this before and thought if she could make it more chic, more luxurious and user friendly they would be a hot item for women.
She was right.
She and her partner Rossella Bignami went to work creating beautiful designs for their Luxe Link, LLC. line of stylish, portable purse holders.
(Below is the Luxe Link Advertisement)
In a PRNewswire press release said this “must have accessory works as a compact purse holder that rests effortlessly on tabletops, bars and shelves. Far from an average purse hook, the trendy Luxe Link Hanger comes equipped with a stylish chain that wraps around an adorned circular magnetic top that doubles as a charm for your purse. The Links come in a variety of colors and designs and also allows the option to engrave or crystallize, giving it your own personal touch.”
I think these are an amazing idea. Who wants to put their new designer purse on the grimy floor?
According the Health Report studies, because women put their purses on public floors, tables and chairs extremely gross things are collected on the bottom of purses like E-Coli and Hepatitis.
Eeeewh!
So what a great idea to make a stylish yet very functional purse accessory!
The Luxe Link purse holder has been praised by celebrities such as Tori Spelling, Jessica Alba, Lindsey Lohan, and Paris Hilton, among many others.
The Luxe Link purse holder is priced at $35 - $65.
According to Entrepreneur Magazine, sales for 2008 are projected at $1 million. Wow! You go Kalika!
