Liz Lange, mother of two and internationally recognized maternity clothes designer had her “aha” moment while she was working for fashion designer Stephen DiGeronimo watching her pregnant friends try to squeeze into designer non-maternity clothes.
She saw a void in the marketplace for chic looking maternity clothes and thought she could design better fashions than the styles currently on the market.
In 1997, Liz Lange started her company Liz Lange Maternity by borrowing $50,000 from her family and friends. She began designing her clothing line in a rented office in New York first offering custom designed clothing that retailed at around $150 - $400 for each piece.
The word about her fabulous maternity line spread and soon she had orders coming in from other countries. She opened high end boutiques on Madison Avenue, in Beverly Hills and on Long Island. Celebrities also started to take notice and Liz Lange Maternity became the pregnant mother’s must-have clothing line.
Liz Lange was the first maternity designer to be invited to New York’s Fashion Week in 2001.
In 2002, Liz Lange made a deal with Target to offer a less expensive line of her clothing and sales took off. According to Business Week, business has grown 20% in each of the past three years, to an estimated $10 million.
In 2003, Lange wrote Liz Lange’s Maternity Style: How to Look Fabulous During the Most Fashion-Challenged Time
In November 2007, Liz Lange sold part of her $200 million business to a private equity firm Bluestar Alliance for an estimated $50 to $60 million.
What’s really admirable is that Liz Lange did all of this while battling cervical cancer, something that she has only recently decided to share with the public. You can see more about her cancer survival story at The Big Idea with Donny Deutsch.
Truly an amazing woman!
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