Satin Tags Turns Two Moms Into Millionaires
September 26, 2009 | 1 Comment
Mother Julie Dix noticed her infant was very interested in the satin tags on her favorite blanket and other toys. Julie decided to sew more tags on her baby’s blanket and her baby loved it. She realized she had a business idea when other mothers in her child’s playgroup wanted blankets with tags and one mother, Danielle Ayotte, asked to partner with her in a business venture.
They created the blankets with tags, took them to a local flea market, and sold out in two hours! They knew then that they had a fabulous business idea. They decided to call their business Taggies, Inc. Working out of their garages and basements, they started to distribute their blankets to boutiques and eventually got into mass production.
Now, 11 years later from their start in 1999, they run a multimillion dollar business that offers blankets as well as toys and clothes. They sell their products online, and in upscale catalogs like RedEnvelope and at children’s stores across the US and in other countries.
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